Salience is the region’s leading research company focused on corporate communications. PR Measurement & Analysis are the core of Salience’s business; the company produces qualitative and quantitative reports. Basic analysis elements include:
It does not really matter how much coverage you get, what matters is whether the coverage influence consumer behavior and help build the brand in terms of achieving ultimate business goals, objectives, and accomplishments of the organization as a whole. The fundamental concept is the management setting clear goals and accountability through which improvements can be made. PR coverage is where the company has control when compared to third party generated one.
Management-by-objectives (MBO)
As more sponsorship money flows into events, top management is taking a greater interest in the area and posing the question, "What did we get in return for the money spent?" Increased sales would certainly be a welcomed reply, and many events are implemented to achieve this objective. But there are many kinds of events and many objectives in addition to sales. Salience provides several methods for evaluating events.
PR-MBO requires each public relations activity to be evaluated against results that demonstrate the return on investment of resources. One of the purposes of oper